Effective media plans don’t happen by accident. The best media plans come from employing a disciplined approach to the entire media placement process. This process includes exhaustive media planning, negotiating low rates and “added-value”, thoroughly auditing both the plans’ execution and results and then reevaluating the media strategy to address opportunities for improvement. We refer to that process as Media Management.
As an agency, we have the benefit of representing multiple clients every time we evaluate media. When it comes time to formulate your media strategy, much of the heavy lifting is already done. We already know where the most efficient places to reach your target are going to be, and we’re better able to quickly execute the strategy.
This isn’t limited to traditional media (local TV, radio, newspaper, etc.) – digital media is a tool that can’t be ignored. Every medium has its place, and there’s a different ideal media mix for every business and every goal. Media Management helps you to decide which media will be the most effective and best value for your business goals.